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Smart Trips: How to Encourage Travel Options
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When: Monday, October 24, 2011
8:30am to 4:30pm
Where: The Blake Hotel
555 South McDowell St.
Charlotte, North Carolina  28204
United States
Contact: Debra Goeks

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Smart Trips: How to Encourage Travel Options

All-day workshop. Cost: $250; lunch is provided.

Learn how the City of Portland, Oregon has implemented SmartTrips, a program to encourage its residents to walk, bike and take transit. SmartTrips is a comprehensive approach to transportation behavior change through individualized marketing that is based on engaging people in their own transportation choices. This hands-on workshop will give you practical tools, information and templates that you can use to begin a similar program in your own community. Topics will include setting the stage and securing support, developing a budget, defining the menu of programs and activities, implementing the program, and evaluation. Registrants receive an advance survey to help instructors tailor the content of this day-long training to participants' needs.

Speakers: Linda Ginenthal, Transportation Options Program Manager for Outreach and Education, City of Portland, Oregon; Lynn Weigand, PhD, Director, Initiative for Bicycle and Pedestrian Innovation, Portland State University.