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Community Approaches to Pedestrian Safety Education
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When: Thursday, March 18
2:00 to 3:30 p.m. EST
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PBIC Livable Communities Webinar Series
Community Approaches to Pedestrian Safety Education

Dr. Gillian Hotz, Associate Research Professor, University of Miami Miller School of Medicine, and Director of WalkSafe™ & BikeSafe™ Programs

Christine Stinson, WalkSafe™ Project Coordinator

Linda Crabill Byrne, San Jose, CA, Traffic Safety Education Manager

David Parisi, PE, TE, Parisi Associates Transportation Consulting

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Education is an important component of a comprehensive pedestrian program. Pedestrians, bicyclists and motorists alike can benefit from educational tools and messages that teach them the rules, rights and responsibilities of various modes of travel. This Webinar will highlight two successful pedestrian safety education programs and the lessons practitioners can take from them.

Dr. Gillian Hotz will be joined by Christine Stinson to provide an overview of the implementation of the WalkSafe™ program in Miami-Dade County, a high-risk urban center with a multi-ethnicand culturally diverse population. The presentation will highlight unique strategies for maximizing the reach of the program's educational component, coupling pedestrian safety and physical activity efforts, and overcoming barriers in such an environment.

David Parisi and Linda Crabill Byrne will then discuss Street Smarts, a nationally-recognized program that combines social marketing and a media campaign to teach basic traffic safety focused, among other things, on pedestrian behavior and safety. Ms. Byrne will cover the evolution of the program. Mr. Parisi will discuss how the program is being used in Marin County, CA, to target behaviors, deliver key messages, and evaluate results.

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